National Business Women's Week Spotlight - Ashley Bauman, Bauman Consulting Group
To continue our celebration of National Business Women’s Week, I would like to introduce you to Ashley Bauman. Ashley is the owner of Bauman Consulting Group in the greater Cincinnati, Ohio area. Bauman Consulting Group was founded in 2012 and offers career and life coaching for women in the workplace. I asked Ashley to share a little about herself: “I have always loved to help others and have a passion for helping women break through barriers in their lives. Personally, I have two daughters who inspire me to make the world a better place for them and an awesome husband who supports us in all that we do.”
Ashley began her career as a researcher at the University of Cincinnati in the criminal justice department. Her specialty was studying women who were involved in the criminal justice system. Over the years Ashley noticed that she was often the only woman present in meetings with leadership at the criminal justice agencies that she worked for. However, when she would go in and train line staff, she would see a room over half full of women. As a result Ashley’s passion evolved into helping not only women who were clients of the criminal justice system, but also women who worked in the criminal justice system. Over time, she expended her work to all women in the workplace because she saw that this was not unique to only her field, but to all fields.
Bauman Consulting Group is headquartered in Loveland, Ohio and takes on clients all over the globe. “Technology has made it possible for us to coach clients or consult with clients anywhere. Sometimes we travel to our clients, sometimes our clients come to us, and sometimes we meet virtually either over the phone or via web-based video meetings.” Bauman Consulting Group offers individual coaching, group coaching, individual and team assessments, facilitates workshops and retreats, and help agencies create policies and procedures that are more supportive of their women employees.
Bauman Consulting Group focuses on empowering women to live the lives that they want. Many women find themselves watching life rather than actively experiencing the life that they want to have. Ashley shared, “Not every woman out there wants to be a CEO or a Board President. Some women want to have a job they enjoy and a great work-life balance. Others want to stay at home while their children are young and then find a meaningful career when their children are older. My goal is to help women find what makes them happy – to find something they are passionate about and to make sure they are successful doing it.” Ashley shared that there are so few resources out there for women that allow them to find their own drives, but her consulting group sees that there is no “one path” that makes them happy. There is no perfect answer for everyone – just what is perfect for you.
Ashley sees three common situation in her line of work: the woman who is unsure about what they want to do in their career, the woman who want to move up the ladder, but is not getting the promotions that she wants, and the woman who is overwhelmed. For women who are unsure of what they want to do, many times Bauman Consulting Group will use assessments like the Myers Briggs Typology Indicator or the EQ-I 2.0 to determine the clients strengths and challenges and then develop a plan based on those. For women who want to move up the ladder, Bauman Consulting Group does a lot of work on personal branding and building negotiation skills with the client. “You have to make yourself seen for the things that get you promoted, and you have to be able to stand up for what you want in a way that balances assertiveness and gender roles that operate in our society,” Ashley shares. For women who are overwhelmed, they are working and raising a family and feeling like they are drowning. Bauman Consulting Group works on finding balance and calm to manage their hectic lives. This means really prioritizing and deciding what you can let go of and what are non-negotiables. “A lot of time we tend to try to do everything – be super employee, super mom, and super wife. You can be all of those things, but often not all at once. I work with clients to figure out what areas they want to be super at during each season of their lives.”
Bauman Consulting Group does take on men as clients as well. Ashley shares of a recent success story with us for this blog post, “I had a client who was really struggling at his job. He hated what he was doing each day, but didn’t really know what he wanted to be doing instead. I gave him the Myers Briggs assessment and we talked a lot about his personality and what made him happy. This was a really fabulous case where we were able to talk about his current job and create strategies to alter his work to better fit his personality. He presented a proposal to his boss who was incredibly supportive of the changes (coming in with solutions is always better than just complaining!). He is now much happier in the same job because he altered the way he worked to make it fit him better. I think a lot of people think if you don’t like your job you have to find a new one. Sometimes it is just about reevaluating the way you currently do things!”
I asked Ashley a very pointed question about where she sees individuals falling short when partnering with her company would have helped them in the long run. “I think that people underestimate how much an outside, unbiased, un-invested opinion can help. When clients come to me, I’m not deep in the mix of office politics. I’m not invested in anyone’s side of the story. A lot of times when clients come to me, they can’t see the forest for the trees. As someone without emotional investment in the situation, I can often help them see things more objectively. That’s when they can move towards solutions instead of wallowing in the problem. I also think sometimes people think their problems or concerns are too small to invest in a coach. Sometimes those little things make all the difference in your happiness. Coaching doesn’t have to be about only the big, scary problems. Making minor adjustments in our lives can pay dividends. Another thing I think people miss out on is how complex our lives are. I talk with people frequently about career coaching or executive coaching. This sounds much more prestigious to people than life coaching - but really, all coaching is life coaching. Your life consists of work, home, and everything in between. When we quit trying to compartmentalize our lives into “Business” or “Home” I think we do ourselves better. Viewing our life as a whole experience helps us to create a better life overall - everything is interconnected!”
Bauman Consulting Group’s focus is unique because they take a collaborative approach with their clients. They know a lot about the subject matter – they have studied it extensively, but they also know that you as the client have a lot of expertise in your situation. Therefore, they do not come in with all of the answers. Instead, they want to work together with you to create a solution that will work for you. There are no answers that work for everyone and it takes a team approach – one where Bauman Consulting Group really partners with each client – to develop the best approach for you.
Keep in mind that coaching is for everyone – not just CEO’s or people on yoga retreats. It is a way for you to really be the best you can be at whatever is important to you. Coaches are not therapists, but they are a support system, an accountability network, and a partner in your personal and professional growth.
Ashley would love to hear from you if you are interested in working with her and her team. She is offering a complimentary 45-minute coaching call with her to see if you might like being a coaching client. You can even schedule online on Bauman Consulting Group’s website. There is a discount available now through December 20, 2018, to receive 20% off coaching services. The coupon code is: FALLCOACH18.
You can find Ashley and the Bauman Consulting Group at www.baumanleadership.comand the weekly blog at www.baumanleadership.com/blog Thank you Ashley for sharing what a fantastic service you offer to our community